About Us

Steven Yorra

Co-Founder
Steven Yorra coaches New York City’s most talented executives and professionals to succeed — from C-Suite and senior level marketing gurus, investment bankers and general counsel to Grammy Award winning creative directors, digital entrepreneurs and Broadway choreographers.

Steven is highly regarded for his strategic business acumen, creative experience and insightful perspective, as well as his ability to create authentic relationships built on trust in order to spark positive behavior change. He helps clients connect to their inherent strengths, so they can create a vision and alignment between what they want while supporting their organization’s business objectives.

As a former advertising agency executive at Grey (WPP), Lintas (Interpublic) and Berenter, Greenhouse & Webster, and branding consultant (Sterling Brands, Consumer Dynamics), Steven has collaborated with a broad array of clients — from Procter & Gamble, Unilever and Sara Lee, to Lego, Marvel, Time Warner Cable, Bravo TV, British Tourist Authority, and W Hotels. Previously, Steven was a musical director/pianist aboard Cunard’s QEII, assistant to Broadway producer Cameron Mackintosh (Les Miz, Cats), and a composer/member of the BMI Lehman Engel Musical Theater Workshop program under Broadway composer Maury Yeston (Nine, Titanic).

Steven received his MBA in Strategic Marketing from Northeastern University, as well as a Bachelor degree in Music from the University of Massachusetts. He is a Certified Executive Coach through the Institute of Professional Empowerment Coaching (IPEC). Steven is certified by the American Management Association in Myers-Briggs (MBTI), and received Leadership, Management, and Training Certifications. He also trained at The Actors Institute, New York in their Executive Presence program.

David Lees

Co-Founder
David Lees successfully reconnects people to who they are at their core, so they can be better at what they do. He uses his infectious spirit, inspired creativity, and insightfulness to empower people to discover and transform their professional and personal lives.

David’s passion is to help people at a career crossroads take a journey of self-discovery to successfully transition to a new job or completely reinvent themselves. He reconnects them to their strengths, passions and values, and inspires them to achieve transformational results in their careers and lives. In addition to his individual career transition coaching, David leads The Illumination Group’s Packaging and Marketing Your Personal Brand public and private workshops.

Since 2008, David has been coaching professionals in career transition at the NY State Department of Labor. He has also proudly worked with U.S. Department of Veterans Affairs, including returning Veterans from Iraq and Afghanistan re-entering the workforce. David has been a featured motivational speaker for corporate retreats, aboard the Queen Mary 2, and with non-profit organizations in New York City, including The Science Industry and Business Library (SIBL), The New York Public Library, Grace Institute and Dress for Success.

A native of San Francisco, David studied design at Carnegie-Mellon University in Pittsburgh and the Art Center College of Design/LA. He launched his own special events company, David Lees Productions, where he designed and staged product launches for some of the world’s best known brands, including Microsoft, Maybelline, Avon, Sony, Johnson & Johnson, and eBay.

Executive Coaching


Executive Coaching engagements empower you to be a more effective leader, by building on your core strengths, becoming more mindful of what’s in your way, and owning your vision for what you want to achieve.


Executive Presence


If you want to be a better presenter or run more effective meetings, we can help you learn skills from the worlds of branding and the performing arts so you can connect with your audience — and motivate people to act.


Career Transition


Whether advancing to a new role, transitioning to a new job or career, or striking out on your own, Personal Core Branding™ helps you identify your unique strengths and value, so you can position yourself for success.


David Lees Coaching


If you’re seeking greater clarity or searching for a new career direction, David’s career coaching, workshops and seminars will inspire you to move forward at every stage of your career. The key is connecting to who you are!


How Can We Help You?